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Luis de la Cámara

Operator

Luis de la Cámara is the Chief Marketing Officer at Smadex, a programmatic mobile advertising platform and DSP focused on user acquisition for app marketers. In this role he oversees the company's global marketing strategy, brand positioning, and communications efforts within the competitive mobile AdTech space. Smadex, headquartered in Barcelona and part of the Entravision group, serves performance-driven advertisers seeking scalable mobile user acquisition solutions.

Last updated Oct 18, 2026 by the ATDb Editorial Team

Role
Chief Marketing Officer
Company
Based
Barcelona, Spain
Connections
1

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Luis de la Cámara is the Chief Marketing Officer at Smadex, a programmatic mobile advertising platform and DSP focused on user acquisition for app marketers. In this role he oversees the company's global marketing strategy, brand positioning, and communications efforts within the competitive mobile AdTech space. Smadex, headquartered in Barcelona and part of the Entravision group, serves performance-driven advertisers seeking scalable mobile user acquisition solutions.

Career

  • Chief Marketing OfficerCurrent

    Smadex

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingMobile AdvertisingUser AcquisitionDemand-Side Platforms (DSP)AdTech MarketingBrand StrategyPerformance Marketing
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