Maggie Malek
Maggie Malek is the CEO of Crispin Porter + Bogusky (CP+B), the iconic creative agency known for transformative work with brands like Burger King, Volkswagen, and MINI Cooper. Appointed to the top role, she became one of the relatively few women to lead a major global creative agency, bringing a people-first leadership philosophy and a commitment to rebuilding CP+B's creative reputation and culture after a period of significant change and ownership transitions. Her elevation to CEO marked a pivotal moment for the agency as it sought to reclaim its position as a creative powerhouse. Malek spent the bulk of her career rising through the ranks at CP+B itself, developing deep expertise in account management, client relationships, and agency operations. She served in senior leadership roles including President of the agency's Miami office before assuming the CEO title, giving her an intimate understanding of the agency's culture, clients, and creative ambitions. Her tenure has been characterized by efforts to modernize the agency's offering, attract new talent, and strengthen client partnerships. Beyond her agency leadership, Malek has been an active voice on topics including inclusive leadership, agency culture, and the evolving role of creativity in business. She has been recognized as a rising leader in the advertising industry and is regarded as a champion for diversity and mentorship within the creative sector.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026
AI-drafted from public sources5 sources cited
- Years in industry
- 18 years
Bio
Maggie Malek is the CEO of Crispin Porter + Bogusky (CP+B), the iconic creative agency known for transformative work with brands like Burger King, Volkswagen, and MINI Cooper. Appointed to the top role, she became one of the relatively few women to lead a major global creative agency, bringing a people-first leadership philosophy and a commitment to rebuilding CP+B's creative reputation and culture after a period of significant change and ownership transitions. Her elevation to CEO marked a pivotal moment for the agency as it sought to reclaim its position as a creative powerhouse. Malek spent the bulk of her career rising through the ranks at CP+B itself, developing deep expertise in account management, client relationships, and agency operations. She served in senior leadership roles including President of the agency's Miami office before assuming the CEO title, giving her an intimate understanding of the agency's culture, clients, and creative ambitions. Her tenure has been characterized by efforts to modernize the agency's offering, attract new talent, and strengthen client partnerships. Beyond her agency leadership, Malek has been an active voice on topics including inclusive leadership, agency culture, and the evolving role of creativity in business. She has been recognized as a rising leader in the advertising industry and is regarded as a champion for diversity and mentorship within the creative sector.
Career
CEOCurrent
President, North America
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Florida
Speaking topics
Recognition
Notable achievements
- Appointed CEO of Crispin Porter + Bogusky, one of advertising's most iconic creative agencies
- Led CP+B's cultural and creative revitalization following multiple ownership transitions
- One of the few women to serve as CEO of a major global creative agency
- Built her entire career at CP+B, rising from account management to the top leadership role