Mariam Asmar

Mariam Asmar serves as VP of Creative Strategy at Brainlabs, the global digital-first media agency known for its test-and-learn, data-driven approach to performance marketing. In her role, she leads the intersection of creative development and performance strategy, helping brands build advertising that is both analytically grounded and creatively resonant. Her work reflects a growing industry priority: ensuring that creative execution is treated as a measurable, optimizable lever within paid media programs rather than a siloed brand function. Asmar has built her career at the crossroads of creative and performance disciplines, a space that has become increasingly critical as platforms like Meta, TikTok, and YouTube have demonstrated that creative quality is one of the most significant drivers of paid media efficiency. Her expertise spans paid social, creative testing frameworks, and the strategic development of content that performs across the full funnel. At Brainlabs, she has been a vocal advocate for creative-as-a-performance-input, helping clients rethink how they resource and iterate on ad creative. Though her public profile is relatively focused within agency and brand circles rather than the broader AdTech vendor ecosystem, Asmar is recognized as a practitioner-leader who brings both strategic vision and executional depth to creative strategy. Her influence is particularly notable in paid social and performance creative, areas where the lines between media buying and creative production have blurred significantly in the modern advertising landscape.

Last updated Oct 26, 2026 by the ATDb Editorial Team