Mark Grether

SVP & General Manager, PayPal Ads at PayPal

Building and scaling advertising platforms and leading major shifts in how digital and television advertising compete for budgets.

OperatorSan Francisco, California, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Mark Grether is SVP & General Manager of PayPal Ads at PayPal. He previously led YouTube's global advertising sales organization through its growth to over $30 billion in annual ad revenue and played a key role in positioning YouTube as a leading CTV platform. He also built Uber Advertising from an early-stage initiative into a scaled platform and contributed to advanced TV and programmatic advertising strategy at Xandr.

Previous Roles

VP & General Manager, Uber Advertising

Uber (2022-2024)

VP, Global Advertising Sales

YouTube / Google (2018-2022)

SVP, Advanced TV & Programmatic

Xandr (2015-2018)

Expertise

Commerce MediaRetail Media NetworksConnected TV (CTV) AdvertisingProgrammatic AdvertisingFirst-Party Data StrategyAd Platform DevelopmentGlobal Advertising SalesTransaction Graph Targeting

Education

PhD, University (field unconfirmed)

Notable Achievements

Led YouTube's global advertising sales organization to over $30 billion in annual ad revenue
Built Uber Advertising from an early-stage initiative into a scaled commerce media platform
Spearheading PayPal Ads' offsite advertising strategy leveraging PayPal's transaction graph
Played a key role in positioning YouTube as a leading CTV advertising platform

Speaking Topics

Commerce Media and the Future of AdvertisingTransaction Data as an Advertising AssetConnected TV and the Convergence of Digital and LinearBuilding Ad Platforms at ScaleFirst-Party Data Strategy in a Post-Cookie World

Connections