Matt Conlin

Matt Conlin is best known as the co-founder and President of Fluent, Inc., a leading performance marketing company that leverages proprietary first-party data and consent-based advertising to connect brands with consumers at scale. Under his leadership, Fluent has grown into a publicly traded company (NASDAQ: FLNT) with a database of tens of millions of opted-in consumers, making it one of the most significant players in the performance and data-driven marketing space in the United States. Conlin has been instrumental in shaping Fluent's commercial strategy, partnerships, and go-to-market approach, helping the company navigate the evolving landscape of digital identity and privacy-compliant marketing. Conlin co-founded Fluent (originally known as Adteractive) and has spent well over a decade building it into a scaled platform that serves Fortune 500 brands across verticals including financial services, insurance, retail, and media. His focus on first-party data acquisition and consent-based engagement has positioned Fluent as a forward-thinking operator in an era where third-party cookies and traditional tracking mechanisms are under regulatory and technological pressure. He has been a consistent voice in the industry on topics related to performance marketing, consumer data ethics, and the future of digital advertising. Beyond his operational role, Conlin is recognized as a thought leader and operator within the AdTech and performance marketing community. He has represented Fluent at major industry conferences and has contributed to conversations around responsible data use, customer acquisition innovation, and the intersection of media and commerce. His tenure building Fluent from startup to public company reflects a rare combination of entrepreneurial vision and sustained operational execution.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026