Matt Prohaska
Matt Prohaska is CEO and Principal at Prohaska Consulting, a firm he founded to guide AdTech vendors, publishers, and agency holding companies through the complexities of the programmatic ecosystem, with services spanning business development strategy, go-to-market planning, and M&A advisory. His career includes senior executive roles at The New York Times and Operative, giving him a grounded perspective across both buy-side and sell-side dynamics.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources9 sources cited
- Years in industry
- 20 years
Bio
Matt Prohaska is CEO and Principal at Prohaska Consulting, a firm he founded to guide AdTech vendors, publishers, and agency holding companies through the complexities of the programmatic ecosystem, with services spanning business development strategy, go-to-market planning, and M&A advisory. His career includes senior executive roles at The New York Times and Operative, giving him a grounded perspective across both buy-side and sell-side dynamics.
Career
Programmatic Advertising Director
The New York Times · From 2013
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