Matt Sattel

Matt Sattel is the CEO of OpenX, one of the largest independent programmatic advertising exchanges globally, having assumed the role on February 5, 2026, succeeding long-time CEO John Gentry. Sattel's ascent to the top role followed his tenure as President of OpenX, where he was instrumental in shaping the company's commercial strategy, publisher and buyer relationships, and its positioning in a rapidly evolving identity and privacy landscape. His leadership comes at a pivotal moment for the open web, as the industry navigates the deprecation of third-party cookies and the rise of alternative identity solutions. Prior to his presidency at OpenX, Sattel held senior sales and business development roles within the company, building deep expertise in supply-side platform dynamics, programmatic infrastructure, and the economics of the open auction marketplace. His career reflects a consistent focus on scaling revenue and partnerships within premium programmatic environments, making him a well-regarded operator in the buy-side and sell-side ecosystem. Sattel is known for his commercial acumen and his ability to navigate complex relationships between publishers, advertisers, and technology partners. As CEO, he is expected to continue OpenX's focus on brand safety, sustainability initiatives in advertising, and building privacy-compliant identity solutions that serve the open web.

• Appointed CEO of OpenX in February 2026, succeeding founder-era leadership
• Served as President of OpenX, overseeing commercial growth and strategic partnerships
• Helped position OpenX as a leading independent exchange amid consolidation in the programmatic market