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Matt Spiegel

Dealmaker

Matt Spiegel is Executive Vice President, TruAudience Growth Strategy at TransUnion, where he previously led the Media & Entertainment vertical and digital-marketing solutions. He was earlier Managing Director at MediaLink and held senior roles at Omnicom.

Latest · Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone· Oct 21

Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 22, 2026

Role
EVP, TruAudience Growth Strategy
Company
TransUnion
Based
San Francisco, California, United States
Connections
3

AI-drafted from public sources2 sources cited

Years in industry
16 years

Bio

Matt Spiegel is Executive Vice President, TruAudience Growth Strategy at TransUnion, where he previously led the Media & Entertainment vertical and digital-marketing solutions. He was earlier Managing Director at MediaLink and held senior roles at Omnicom.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Identity ResolutionData ConnectivityRampIDAuthenticated Traffic Solution (ATS)Data Clean RoomsPrivacy-Compliant Marketing TechnologyStrategic Partnership DevelopmentPost-Cookie Advertising

Education

  • Bachelor's Degree, University of Michigan

Speaking topics

Post-Cookie Identity SolutionsPrivacy-Compliant Data CollaborationData Clean Rooms and InteroperabilityAuthenticated Traffic and Publisher MonetizationThe Future of Addressable Advertising

Recognition

Notable achievements

  • Scaled LiveRamp's Authenticated Traffic Solution (ATS) to thousands of publisher integrations globally
  • Built LiveRamp's global partnership ecosystem spanning DSPs, SSPs, data providers, and enterprise brands
  • Led partnership strategy during LiveRamp's critical transition from an Acxiom subsidiary to an independent public AdTech infrastructure company
Connection details