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Matt Voda

CEO at OptiMine

Leading marketing measurement and analytics innovation at OptiMine

OperatorMinneapolis, Minnesota, United States20+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Matt Voda is CEO of OptiMine Software, a cloud-based cross-channel marketing analytics and optimization company. He joined OptiMine from UnitedHealth Group, where he led consumer marketing within its Optum division. Before that he spent over a decade at Digital River as VP of Product Management, and began his career in customer and marketing analytics at Damark International and Information Advantage.

Expertise
Programmatic AdvertisingMarketing Measurement & AnalyticsOmnichannel Campaign ManagementMedia Mix ModelingDigital Media Operations
Education
  • University of Minnesota (reported; degree details unconfirmed)
Notable Achievements
  • Joined OptiMine as CEO to lead privacy-safe, advanced marketing measurement solutions for enterprise brands
Speaking Topics
Marketing measurement and media optimizationCMO and digital operations challengesPrivacy-safe measurement methodologies
Publications
  • OptiMine blog contributions (optimine.com/author/matt/)
Connections