Matteo Cardani

Matteo Cardani is the Chief Marketing Officer of MFE Advertising, the advertising sales house of MediaForEurope (MFE), the pan-European commercial broadcasting group controlled by the Berlusconi family that operates Mediaset in Italy and Mediaset España. In this role, he oversees marketing strategy and commercial positioning for one of Europe's largest television advertising platforms, spanning major Italian channels including Canale 5, Italia 1, and Rete 4, as well as Spanish properties. His work sits at the intersection of broadcast television, audience strategy, and advertiser relations across multiple European markets. Cardani has built his career within the Italian media and advertising ecosystem, developing deep expertise in television advertising sales, audience measurement, and the evolving dynamics of linear and digital video advertising. His tenure at MFE Advertising has positioned him as a senior figure in Italian commercial broadcasting at a time when the industry is navigating significant transformation driven by streaming competition, addressable TV, and shifting advertiser budgets. As CMO, Cardani plays a key role in articulating MFE Advertising's value proposition to the market, engaging with advertisers and agencies, and representing the company at industry forums. He is associated with efforts to modernize the commercial offering of MFE's broadcast assets and adapt to the convergence of traditional television and digital advertising.

Last updated Oct 6, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026