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Melanie Zimmermann
General Manager, Global Retail Media at Criteo
Global retail media strategy and leadership
OperatorNew York, New York, United States15+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Melanie Zimmermann is General Manager, Global Retail Media at Criteo, where she leads the global strategy and growth of the company’s retail media business. She joined Criteo in early 2024 from Macy’s, where she spent roughly a decade in leadership roles and most recently built and ran Macy’s Media Network as VP and Head of the network. She began her career in management consulting at Bain & Company.
Expertise
Retail MediaRetail Media NetworksCommerce MediaProgrammatic AdvertisingDigital Advertising StrategyMonetizationAI in Advertising
Education
- MBA or undergraduate degree, institution not publicly confirmed
Speaking Topics
Retail Media ModernizationAI and Automation in Retail MediaOpen Retail Media EcosystemsCommerce Media StrategyBuilding and Scaling Retail Media Networks
Connections