Michael Fiddelke

Michael Fiddelke became CEO of Target Corporation in 2025, ascending from his role as Chief Operating Officer to lead one of the largest retailers in the United States. His tenure at Target has been marked by operational discipline and a focus on integrating digital and physical retail experiences, with the company generating over $100 billion in annual revenue. Critically for the media and marketing industry, Target operates Roundel, its retail media network, which has grown into a significant advertising platform connecting brands with Target's vast first-party shopper data and audience reach. Fiddelke joined Target in 2004 and spent two decades rising through the company's finance and operations divisions. He served as Chief Financial Officer from 2019 to 2022, a period during which Target posted record growth during the pandemic era, before transitioning to COO. His financial background has shaped a rigorous, data-driven approach to retail strategy, supply chain investment, and the monetization of Target's customer relationships through advertising and media. Under his leadership, Roundel has become a key growth vehicle, positioning Target as a major player in the booming retail media sector alongside Walmart Connect and Amazon Advertising. Fiddelke's stewardship of Target's marketing and media ecosystem makes him a consequential figure for brands and agencies seeking access to premium retail audiences.

Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026