Michele Giraudo

Michele Giraudo serves as Chief Revenue Officer of MFE Advertising, the advertising sales house of MediaForEurope (MFE), the pan-European broadcasting group controlled by the Berlusconi family that operates Mediaset Italia and Mediaset España. In this role, he is responsible for overseeing revenue generation and commercial strategy across MFE's television advertising inventory, one of the largest in Southern Europe, spanning flagship channels including Canale 5, Italia 1, Rete 4, and their Spanish counterparts. Giraudo has built his career within the Italian media and advertising sales ecosystem, developing deep expertise in television advertising, commercial partnerships, and audience monetization. His position at MFE Advertising places him at the intersection of traditional broadcast television and the evolving landscape of addressable and digital TV advertising, as MFE has been investing in connected TV and data-driven advertising capabilities. As CRO, Giraudo plays a central role in MFE's efforts to grow advertising revenues across its multi-country footprint, working with major advertisers and agencies across Europe. His leadership comes at a pivotal moment for European commercial broadcasting, as the industry navigates audience fragmentation, streaming competition, and the transition toward more targeted advertising models.

Last updated Oct 6, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026