Michelle Hulst

Strategic Advisor at GumGum

Leading global operations at Verve Group and driving operational scale across one of the most prominent independent mobile programmatic platforms in the industry.

Operator15+ years in industry

Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026

Bio

Michelle Hulst is a Strategic Advisor at GumGum, having served as its President from 2023 to 2025 leading the global advertising business. She was earlier Chief Operating Officer of The Trade Desk and a senior executive at Oracle Data Cloud and Datalogix.

Previous Roles

President

GumGum (2023–2025)

Chief Operating Officer

The Trade Desk (2021–2022)

Expertise

Mobile Programmatic AdvertisingIn-App AdvertisingAdTech OperationsSupply-Side Platforms (SSP)Demand-Side Platforms (DSP)Mobile MonetizationProgrammatic AdvertisingAdTech M&A Integration

Notable Achievements

Oversaw global operations during Verve Group's rapid expansion through multiple acquisitions and platform integrations
Helped position Verve Group as one of the largest independent mobile ad platforms globally

Speaking Topics

Mobile programmatic advertisingIn-app advertising ecosystemsAdTech operational scalingIndependent ad tech in a consolidating market

Connections