Mike Napodano

Mike Napodano is the CEO of Operative, a media ad-management software platform that helps broadcasters, streaming services, and media companies manage their advertising operations end-to-end. He was appointed to lead Operative into its next phase of growth, bringing deep operational and industry expertise to a company that sits at the intersection of traditional TV and digital advertising convergence. Operative's platform is widely used by major media organizations to streamline order management, billing, and revenue operations across linear and digital channels. Napodano's career has been rooted in media technology and advertising operations, with experience spanning sales, business development, and executive leadership within the AdTech and media software sectors. His appointment as CEO reflects Operative's strategic focus on expanding its footprint as media companies increasingly seek unified platforms to manage complex, multi-platform advertising inventory. Under his leadership, Operative has continued to position itself as a critical infrastructure provider for the evolving media landscape. As a hands-on operator, Napodano is known for his ability to align product strategy with the real-world needs of media and broadcast clients navigating the shift from traditional linear advertising to converged TV and streaming environments. His leadership at Operative places him at the center of one of AdTech's most significant ongoing transformations: the modernization of media ad sales and operations infrastructure.

Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Sep 28, 2026