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Mike Racic

Operator

Mike Racic is Managing Director at Knower Tech, where he applies deep expertise in digital trust and fraud prevention to his current work. He previously co-founded White Ops (now HUMAN Security) in 2012, helping build it into a leading cybersecurity platform focused on bot fraud detection and prevention across digital advertising ecosystems.

Latest · Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act· Jun 3

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Managing Director
Company
Knower Tech
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Mike Racic is Managing Director at Knower Tech, where he applies deep expertise in digital trust and fraud prevention to his current work. He previously co-founded White Ops (now HUMAN Security) in 2012, helping build it into a leading cybersecurity platform focused on bot fraud detection and prevention across digital advertising ecosystems.

Career

  • President

    Prebid.org · 2021-2024

  • Co-Founder

    White Ops (now HUMAN Security) · 2012-2015

  • SVP, Digital Advertising

    CBS Interactive · 2015-2019

Expertise & education

Expertise

Bot Fraud Detection and PreventionDigital Trust and VerificationData CurationProgrammatic AdvertisingHeader BiddingSupply-Side OptimizationCybersecurity in AdTechAd Quality

Speaking topics

Bot fraud and invalid traffic preventionDigital trust and ad verificationData curation in programmatic advertisingOpen-source ad tech and header biddingSupply path optimization

Recognition

Notable achievements

  • Co-founded White Ops in 2012, which grew into HUMAN Security, a leading cybersecurity platform protecting digital advertising from bot fraud
  • Served as President of Prebid.org, stewarding one of the most widely adopted open-source header bidding frameworks in the industry
  • Joined Knower Tech as Managing Director to lead a new data curation offering serving both buy- and sell-side clients
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