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Mike Racic

Operator

Mike Racic is Managing Director of Knower Tech, a division of the Know Company, where he leads a data-curation offering for both buyers and sellers; he joined in May 2026. He was President of Prebid.org, the open-source header-bidding organization, from 2022 until October 15, 2026, when its former chairman Garrett McGrath succeeded him.

Last updated Oct 18, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026

History
Role
Managing Director
Company
Knower Tech
Based
New York, New York, United States
Connections
5

AI-drafted from public sources5 sources cited

Years in industry
15 years

Bio

Mike Racic is Managing Director of Knower Tech, a division of the Know Company, where he leads a data-curation offering for both buyers and sellers; he joined in May 2026. He was President of Prebid.org, the open-source header-bidding organization, from 2022 until October 15, 2026, when its former chairman Garrett McGrath succeeded him.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Bot Fraud Detection and PreventionDigital Trust and VerificationData CurationProgrammatic AdvertisingHeader BiddingSupply-Side OptimizationCybersecurity in AdTechAd Quality

Speaking topics

Bot fraud and invalid traffic preventionDigital trust and ad verificationData curation in programmatic advertisingOpen-source ad tech and header biddingSupply path optimization
Connection details