Monica Ho
Monica Ho is a veteran AdTech executive best known for her deep expertise in location intelligence, mobile advertising, and data-driven marketing. As CMO of SOCi, a leading platform for multi-location brands, she drives the company's marketing strategy and thought leadership in the localized marketing space. Her career has been defined by an ability to translate complex data and location signals into actionable marketing strategies for enterprise brands, making her one of the most recognized voices at the intersection of mobile, local, and programmatic advertising. Before joining SOCi, Ho served as Chief Marketing Officer at GroundTruth (formerly xAd), one of the pioneering location-based advertising platforms, where she helped establish location data as a mainstream currency in digital advertising. Her tenure at xAd/GroundTruth was instrumental in educating the market on the value of real-world visitation data and foot traffic attribution, contributing significantly to the industry's adoption of location as a targeting and measurement tool. She has also held senior roles at companies including Millennial Media and other mobile-focused AdTech firms. Ho is a frequent speaker at major industry conferences including Advertising Week, CES, and the IAB Annual Leadership Meeting, and has been recognized repeatedly by industry publications for her influence. She is known for championing data transparency, consumer privacy, and the responsible use of location data, often serving as an industry advocate on these issues with trade organizations and policymakers.
Last updated Sep 27, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 20 years
Bio
Monica Ho is a veteran AdTech executive best known for her deep expertise in location intelligence, mobile advertising, and data-driven marketing. As CMO of SOCi, a leading platform for multi-location brands, she drives the company's marketing strategy and thought leadership in the localized marketing space. Her career has been defined by an ability to translate complex data and location signals into actionable marketing strategies for enterprise brands, making her one of the most recognized voices at the intersection of mobile, local, and programmatic advertising. Before joining SOCi, Ho served as Chief Marketing Officer at GroundTruth (formerly xAd), one of the pioneering location-based advertising platforms, where she helped establish location data as a mainstream currency in digital advertising. Her tenure at xAd/GroundTruth was instrumental in educating the market on the value of real-world visitation data and foot traffic attribution, contributing significantly to the industry's adoption of location as a targeting and measurement tool. She has also held senior roles at companies including Millennial Media and other mobile-focused AdTech firms. Ho is a frequent speaker at major industry conferences including Advertising Week, CES, and the IAB Annual Leadership Meeting, and has been recognized repeatedly by industry publications for her influence. She is known for championing data transparency, consumer privacy, and the responsible use of location data, often serving as an industry advocate on these issues with trade organizations and policymakers.
Career
Chief Marketing OfficerCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Texas at Austin
Speaking topics
Recognition
Notable achievements
- Helped build GroundTruth (xAd) into one of the most recognized location-based advertising platforms globally, playing a key role in market education and brand positioning
- Championed foot traffic attribution as a standard KPI for offline marketing measurement
- Led marketing strategy at SOCi as the platform expanded its footprint among enterprise multi-location brands
Awards
Publications
- Contributed articles to Adweek, MediaPost, and Street Fight on location data and mobile marketing trends