Natalie Gabathuler-Scully
Natalie Gabathuler-Scully is a senior advertising and revenue executive at Vevo, the world's leading music video network, where she oversees revenue strategy and partnerships across the company's streaming and connected TV footprint. She is recognized in the AdTech and streaming media space for her ability to bridge premium video content with sophisticated programmatic and data-driven advertising solutions, helping brands reach audiences at scale across platforms like YouTube, connected TVs, and digital channels. Her work at Vevo has been central to positioning the company as a serious player in the CTV advertising ecosystem. Gabathuler-Scully has built her career at the intersection of media, technology, and advertising sales, developing expertise in programmatic advertising, audience targeting, and revenue operations within premium video environments. Her tenure at Vevo has seen her take on increasing responsibility for monetization strategy, advertiser relationships, and platform partnerships that are critical to the company's business model. She is regarded as an operator who understands both the technical underpinnings of modern ad infrastructure and the strategic needs of brand advertisers, making her a notable voice in conversations around streaming monetization, CTV measurement, and the evolution of video advertising beyond traditional broadcast.
Last updated Sep 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Natalie Gabathuler-Scully is a senior advertising and revenue executive at Vevo, the world's leading music video network, where she oversees revenue strategy and partnerships across the company's streaming and connected TV footprint. She is recognized in the AdTech and streaming media space for her ability to bridge premium video content with sophisticated programmatic and data-driven advertising solutions, helping brands reach audiences at scale across platforms like YouTube, connected TVs, and digital channels. Her work at Vevo has been central to positioning the company as a serious player in the CTV advertising ecosystem. Gabathuler-Scully has built her career at the intersection of media, technology, and advertising sales, developing expertise in programmatic advertising, audience targeting, and revenue operations within premium video environments. Her tenure at Vevo has seen her take on increasing responsibility for monetization strategy, advertiser relationships, and platform partnerships that are critical to the company's business model. She is regarded as an operator who understands both the technical underpinnings of modern ad infrastructure and the strategic needs of brand advertisers, making her a notable voice in conversations around streaming monetization, CTV measurement, and the evolution of video advertising beyond traditional broadcast.
Career
Employee
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
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Recognition
Notable achievements
- Led Vevo's expansion into the CTV advertising marketplace, positioning the network as a premium destination for brand advertisers
- Developed and scaled revenue partnerships that monetize Vevo's content across multiple streaming platforms and devices