Ndidi Oteh

Ndidi Oteh is a senior digital marketing and advertising technology executive at Accenture Song, where she leads initiatives at the intersection of data, media, and commerce for enterprise clients. She is recognized for helping major brands navigate the rapidly evolving programmatic landscape, identity resolution challenges, and the shift toward first-party data strategies in a post-cookie world. Her work spans strategy through execution, bridging the gap between marketing technology investment and measurable business outcomes. Throughout her career, Oteh has built expertise across the full AdTech and MarTech stack, advising clients on audience targeting, media optimization, and connected commerce. Her background includes roles at leading consultancies and agencies where she developed a reputation for translating complex technical concepts into actionable growth strategies. She has been involved in guiding organizations through digital transformation at a time when the advertising ecosystem is undergoing fundamental structural change. Oteh is regarded as a practitioner-operator who brings both strategic vision and hands-on implementation experience to her client engagements. She has been active in industry conversations around diversity in AdTech and the future of data-driven marketing, contributing to a broader dialogue about inclusive and responsible advertising practices.

• CEOCurrent

  Accenture Song · Since 2025

• Senior Manager, Digital Marketing

  Accenture Interactive

• Managing Director

  Accenture Song · Until 2025

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