Nick Lawson

Nick Lawson is a seasoned AdTech executive best known for his leadership roles at major programmatic and performance advertising platforms. He currently serves as CEO of MGID, a global native advertising platform, where he has been focused on expanding the company's reach among publishers and advertisers in competitive international markets. His appointment to the CEO role marked a significant step in MGID's ambition to position itself as a leading independent alternative in the native and content recommendation space. Prior to MGID, Lawson served as CEO of Xaxis EMEA, GroupM's programmatic advertising arm, where he oversaw one of the largest programmatic buying operations in the European market. His tenure at Xaxis gave him deep expertise in data-driven advertising, audience targeting, and the operational complexities of running programmatic at scale across diverse regulatory environments including GDPR. Before Xaxis, he held senior roles within the GroupM and WPP ecosystem, building a career grounded in media buying, digital strategy, and technology-enabled advertising solutions. Lawson is regarded as a pragmatic operator who bridges the gap between agency-side media expertise and technology platform leadership. He has been a vocal participant in industry conversations around programmatic transparency, publisher monetization, and the evolution of native advertising as a format. His cross-functional experience spanning buy-side, sell-side, and platform roles gives him a distinctive perspective on the full AdTech supply chain.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026