Nils Lind
Nils Lind is the Founder and CEO of Assertive Yield B.V. Founded in 2019, Assertive Yield is a publisher-side intelligence solution built for yield management, optimization, and traffic shaping.
Last updated Oct 7, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026
AI-drafted from public sources7 sources cited
Bio
Nils Lind is the Founder and CEO of Assertive Yield B.V. Founded in 2019, Assertive Yield is a publisher-side intelligence solution built for yield management, optimization, and traffic shaping. His career began in the gaming industry, where he built one of the world's largest communities for Minecraft and other computer games, and he went on to invest in domains and develop online communities monetized through advertising. The challenges he encountered managing revenue across those properties — including losses from market shifts and the negative user-experience effects of increasing ad placements — led him to build a system for tracking revenue and user lifetime value across multiple sources, which became the foundation for Assertive Yield. Under his leadership, the company achieved entirely organic growth, tripling year-over-year revenue in 2022, growing its customer base by 70 percent, and doing so without venture capital. Source 1: adweek.com — Assertive Yield Triples Revenue in 2022 & Expands ... Source 2: martech360.com — MarTech360 Interview With Nils Lind
Career
Co-Founder & CEOCurrent
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