Noor Al-Natour

Noor Al-Natour is a senior product leader at LiveRamp, one of the most strategically important identity infrastructure companies in the programmatic advertising ecosystem. In her role as VP of Product Management focused on Addressability, she oversees product strategy for authenticated traffic solutions and data collaboration tools that help publishers, advertisers, and data partners navigate the deprecation of third-party cookies and the broader identity transformation reshaping digital advertising. Her work sits at the intersection of privacy-preserving technology and commercial addressability — a critical tension point for the entire industry. LiveRamp's identity graph and RampID underpin a significant portion of programmatic transactions globally, and Al-Natour's product leadership directly influences how brands and publishers maintain targeting and measurement capabilities in a cookieless environment. Her focus on authenticated traffic solutions reflects the industry's pivot toward first-party data strategies and consent-based identity frameworks. Al-Natour represents a generation of product leaders who have built careers navigating the structural shifts in AdTech driven by privacy regulation, platform policy changes, and the decline of legacy identifiers. Her position at LiveRamp places her at the center of industry conversations around interoperability, data clean rooms, and the future of people-based marketing.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026