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Oz Etzioni

Operator

Oz Etzioni is best known as the CEO and co-founder of Clinch, an AI-driven creative personalization and dynamic creative optimization (DCO) platform that enables brands and agencies to deliver highly tailored advertising experiences across connected TV (CTV), programmatic, social, and digital channels. Under his leadership, Clinch has emerged as a recognized innovator in the AdTech space, particularly for its Flight Control platform, which serves as an omnichannel campaign management and personalization hub used by major brands and agencies globally. Etzioni is widely regarded as a thought leader on the convergence of creative technology, data-driven personalization, and programmatic advertising. Before founding Clinch, Etzioni built a career spanning digital marketing, product development, and advertising technology, with experience that informed his vision for closing the gap between creative execution and media buying. His entrepreneurial journey with Clinch has been marked by strategic partnerships with major DSPs, social platforms, and streaming services, positioning the company at the forefront of the CTV and omnichannel personalization wave. Clinch has been recognized by industry bodies and trade press for its innovation in DCO and creative automation. Etzioni is a frequent speaker at major AdTech and marketing conferences, where he addresses topics including AI in advertising, creative personalization at scale, CTV advertising, and the future of omnichannel campaign management. He is considered a vocal advocate for making sophisticated creative technology accessible to brands of all sizes, and regularly contributes perspectives on industry trends through trade publications and media appearances.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
CEO and Co-Founder
Company
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Oz Etzioni is best known as the CEO and co-founder of Clinch, an AI-driven creative personalization and dynamic creative optimization (DCO) platform that enables brands and agencies to deliver highly tailored advertising experiences across connected TV (CTV), programmatic, social, and digital channels. Under his leadership, Clinch has emerged as a recognized innovator in the AdTech space, particularly for its Flight Control platform, which serves as an omnichannel campaign management and personalization hub used by major brands and agencies globally. Etzioni is widely regarded as a thought leader on the convergence of creative technology, data-driven personalization, and programmatic advertising. Before founding Clinch, Etzioni built a career spanning digital marketing, product development, and advertising technology, with experience that informed his vision for closing the gap between creative execution and media buying. His entrepreneurial journey with Clinch has been marked by strategic partnerships with major DSPs, social platforms, and streaming services, positioning the company at the forefront of the CTV and omnichannel personalization wave. Clinch has been recognized by industry bodies and trade press for its innovation in DCO and creative automation. Etzioni is a frequent speaker at major AdTech and marketing conferences, where he addresses topics including AI in advertising, creative personalization at scale, CTV advertising, and the future of omnichannel campaign management. He is considered a vocal advocate for making sophisticated creative technology accessible to brands of all sizes, and regularly contributes perspectives on industry trends through trade publications and media appearances.

Career

  • Co-Founder and President

    Clinch · 2013-2018

  • Digital Marketing and AdTech roles

    Various · Prior to 2013

Expertise & education

Expertise

Dynamic Creative Optimization (DCO)AI-Powered PersonalizationConnected TV (CTV) AdvertisingOmnichannel Campaign ManagementProgrammatic AdvertisingCreative AutomationData-Driven MarketingAdTech Platform Development

Education

  • Degree details not publicly confirmed

Speaking topics

AI and the Future of Creative PersonalizationCTV Advertising and Omnichannel StrategyDynamic Creative Optimization at ScaleBridging Creative and Programmatic MediaData-Driven Advertising and Audience Personalization

Recognition

Notable achievements

  • Co-founded Clinch and scaled it into a globally recognized AI-powered DCO and omnichannel personalization platform
  • Launched Flight Control, Clinch's omnichannel campaign personalization hub adopted by major agencies and brands
  • Established Clinch as a key technology partner with major DSPs, social platforms, and CTV ecosystems
  • Grew Clinch to serve Fortune 500 brands and top-tier advertising agencies worldwide

Awards

Clinch recognized among AdTech industry innovation leaders by trade publications

Publications

  • Contributor to AdExchanger, Adweek, and other AdTech trade publications on DCO and CTV trends
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