Patrick McCann

VP of Product at Audigent

Contributing to Prebid.js development and advancing transparency in programmatic advertising through open-source initiatives.

Standards SetterUnited States12+ years in industry

Last updated Jun 6, 2026 by ATDb automated enrichment

Bio

Patrick McCann is VP of Product at Audigent, where he oversees product strategy for a leading data curation and audience intelligence platform. He has contributed to the development and growth of Prebid.js, one of the most widely adopted open-source header bidding frameworks in the industry. McCann is an active participant in open-source AdTech community initiatives focused on transparency and publisher control.

Expertise

Header BiddingPrebid.jsProgrammatic AdvertisingOpen-Source AdTechReal-Time Bidding (RTB)Audience Data & CurationAd InfrastructureIdentity Resolution

Notable Achievements

Contributed to the development and growth of Prebid.js, one of the most widely adopted open-source header bidding frameworks in the industry
Active participant in open-source AdTech community initiatives promoting transparency and publisher control
Elevated to VP of Product at Audigent, overseeing product strategy for a leading data curation and audience intelligence platform

Speaking Topics

Header Bidding ArchitectureOpen-Source Programmatic InfrastructurePrebid.js Development and EcosystemCookieless Audience TargetingData Curation in Programmatic Advertising

Connections