Patrick McCann

Patrick McCann is a recognized figure in programmatic advertising infrastructure, particularly known for his deep technical expertise in header bidding and his contributions to the open-source Prebid.js ecosystem. His work has helped shape how publishers and buyers interact in real-time bidding environments, making him a respected voice among engineers and product leaders in the AdTech space. McCann built a significant portion of his reputation during his time at AppNexus, where he contributed to the development and advancement of Prebid.js, the widely adopted open-source header bidding solution that has become a foundational layer of modern programmatic advertising. His involvement in open-source initiatives reflects a broader commitment to industry transparency and interoperability, values that continue to inform his product thinking. In his current role as VP of Product at Audigent, McCann applies his infrastructure and programmatic expertise to the company's data and audience intelligence platform, which specializes in curation, identity, and contextual targeting solutions. His background positions him to bridge the technical complexity of programmatic pipes with the evolving demands of cookieless identity and audience activation.

• Contributed to the development and growth of Prebid.js, one of the most widely adopted open-source header bidding frameworks in the industry
• Active participant in open-source AdTech community initiatives promoting transparency and publisher control
• Elevated to VP of Product at Audigent, overseeing product strategy for a leading data curation and audience intelligence platform