Paul Zwillenberg
Paul Zwillenberg is the Chief Executive Officer of Kantar, a London-headquartered market research and analytics company.
Last updated Oct 7, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026
AI-drafted from public sources11 sources cited
Bio
Paul Zwillenberg is the Chief Executive Officer of Kantar, a London-headquartered market research and analytics company. Kantar operates across more than 90 countries, working in disciplines that include brand strategy, advertising effectiveness, and consumer behavior research. At Kantar, he has stated his aim to position the company at the heart of the next generation of marketing, branding, and advertising, with a focus on delivering intelligence for brand growth through what he describes as signal, decision, and strategic intelligence — drawing on research conducted with more than 170 million people annually. Source 1: consulting.us — Kantar appoints Paul Zwillenberg as chief executive officer Source 2: wikipedia.org — Kantar Group Source 3: research-live.com — Kantar CEO Paul Zwillenberg: 'Brand is the competitive ...
Career
CEOCurrent
Partner
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Education
- MBA, INSEAD
- BA, University of Pennsylvania
Recognition
Publications
- Various BCG reports and perspectives on digital media transformation and monetization