Peter Ruchatz

Peter Ruchatz serves as Chief Marketing Officer at TeamViewer, the global leader in remote connectivity solutions, where he oversees brand strategy, demand generation, digital marketing, and communications. He has been instrumental in elevating TeamViewer's brand presence globally, including the company's high-profile sponsorship of Manchester United and other major sports partnerships designed to accelerate enterprise brand recognition and customer acquisition at scale. His work bridges performance marketing with brand-building in a way that is increasingly relevant to the AdTech and MarTech ecosystem. Ruchatz brings extensive experience in B2B technology marketing, having held senior marketing roles across the software and technology sector before joining TeamViewer. His career reflects a deep understanding of how enterprise software companies can leverage data-driven advertising, digital channels, and sponsorship to build pipeline and brand equity simultaneously — a challenge central to modern AdTech and programmatic advertising strategies. As a CMO at a publicly listed global tech company, Ruchatz operates at the intersection of brand marketing, digital advertising technology, and revenue marketing. His approach to integrating paid media, content, and sponsorship into a cohesive growth engine has made him a notable figure in discussions around B2B marketing transformation and the evolving role of CMOs in technology companies.

Last updated Jun 11, 2026 by ATDb automated enrichment