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Preethy Vaidyanathan

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Preethy Vaidyanathan is a product executive. In August 2021 Matterport named her Head of Product, leading its product strategy and development worldwide. Before Matterport she was Chief Product Officer at Slice, a food-tech marketplace, and earlier Chief Product Officer at Tapad, the cross-device identity company.

Last updated Oct 11, 2026 by the ATDb Editorial Team

Company
Matterport
Based
New York, New York, United States
Connections
2

AI-drafted from public sources13 sources cited

Years in industry
15 years

Bio

Preethy Vaidyanathan is a product executive. In August 2021 Matterport named her Head of Product, leading its product strategy and development worldwide. Before Matterport she was Chief Product Officer at Slice, a food-tech marketplace, and earlier Chief Product Officer at Tapad, the cross-device identity company.

Career

  • Chief Product Officer

    Tapad

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Cross-Device Identity ResolutionDevice Graph TechnologyProgrammatic AdvertisingAudience TargetingPrivacy-Safe AdvertisingCross-Screen MeasurementProduct StrategyAdTech Platform Development

Speaking topics

Cross-Device Identity and the Future of Audience TargetingPrivacy-Safe Identity ResolutionDevice Graph TechnologyCookieless Advertising SolutionsCross-Screen Measurement

Recognition

Notable achievements

  • Led product strategy for Tapad's device graph, one of the industry's most widely used cross-device identity solutions
  • Guided Tapad's product evolution through the privacy-first transition, maintaining relevance amid cookie deprecation and signal loss
  • Oversaw identity resolution capabilities serving global advertisers and agencies under Telenor Group ownership
Connection details