Raja Rajamannar

Raja Rajamannar is the Senior Fellow and brand ambassador of Mastercard.¹ During his more than decade-long tenure as the company's Chief Marketing and Communications Officer, he permanently reduced Mastercard's traditional advertising budget by 70%, redirecting those funds toward experiences, sponsorships, and consumer engagement.² At Mastercard he pioneered multisensory marketing, the company's sonic identity, and the transition to a symbol-only brand mark.³ A Wall Street Journal bestselling author, his book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers is available in 14 languages and is widely used by marketing leaders and academics.¹ He has been inducted into the AAF Advertising Hall of Fame, Forbes' CMO Hall of Fame, and the AMA Marketing Hall of Fame, and has been named one of Business Insider's Most Innovative CMOs seven times.¹ Source 1: marketingsociety.com — Raja Rajamannar Source 2: businessinsider.com — Traditional advertising is dead, says the marketer who cut ... Source 3: aurumbureau.com — Raja Rajamannar Speaker Booking

• Senior FellowCurrent

  Mastercard

• President

  WFA (World Federation of Advertisers) · From 2019

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