R
Ratko Vidakovic
Founder at AdProfs
Creating the industry-standard programmatic advertising ecosystem maps and building AdProfs as a leading independent resource for programmatic advertising education and trends.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Ratko Vidakovic is Founder at AdProfs, an independent programmatic advertising education and consulting resource. He previously founded AdProfy and is recognized for creating the programmatic advertising ecosystem maps that have become widely referenced by industry professionals, investors, and companies globally.
Expertise
Programmatic AdvertisingAdTech Ecosystem MappingReal-Time Bidding (RTB)Supply Path OptimizationHeader BiddingIdentity ResolutionAdTech Education and TrainingDemand-Side Platforms (DSPs)
Notable Achievements
- Created the widely-referenced programmatic advertising ecosystem maps used globally by industry professionals, investors, and companies
- Founded AdProfs, establishing it as a leading independent programmatic advertising education and consulting resource
- Built a widely-followed AdTech newsletter and editorial platform covering programmatic industry trends
Speaking Topics
Programmatic Advertising Ecosystem OverviewSupply Path OptimizationAdTech Industry TrendsIdentity Resolution and Cookieless AdvertisingProgrammatic Supply Chain Transparency
Publications
- AdProfs Newsletter — ongoing programmatic advertising industry analysis and commentary
- Programmatic Advertising Ecosystem Maps (AdProfs)
Connections