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Rob Emrich

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Rob Emrich is a serial entrepreneur whose career sits at the convergence of mobile advertising, location intelligence, and attention-based ad experiences. He is best known as a co-founder of Infillion, the company formed through the strategic combination of TrueX — the interactive, engagement-guaranteed ad platform — and Gimbal, the location and proximity intelligence platform he helped build into an industry standard. Infillion represents the culmination of Emrich's long-standing thesis that advertising should earn consumer attention rather than interrupt it, and that durable audience targeting must be grounded in first-party, consent-based data. Emrich's path to Infillion began with The Mobile Majority, a mobile programmatic advertising platform he founded that distinguished itself through sophisticated data-driven audience targeting at a time when mobile was still an emerging channel. The company's 2016 acquisition of Gimbal was a defining move, bringing geofencing, beacon technology, and rich location data capabilities under one roof and positioning the combined entity as a serious player in the location-powered advertising space. That foundation — first-party location data married to programmatic delivery — became the strategic backbone that would eventually power Infillion's audience targeting stack. As Executive Chairman, Emrich continues to guide Infillion's strategic direction through one of the industry's most disruptive periods: the deprecation of third-party cookies, the rise of privacy regulation, and growing advertiser demand for verified attention metrics. His influence in AdTech is that of a builder — someone who has repeatedly identified structural gaps in the mobile and location advertising ecosystem and constructed companies to fill them, with a consistent emphasis on consumer consent and measurable engagement over volume-based, interruptive formats.

Latest · Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack· Sep 18

Last updated Sep 28, 2026 by ATDb automated enrichment

Role
Founder and Executive Chairman
Company
Infillion
Based
Los Angeles, California, United States
Boards
1
Connections
4

AI-drafted from public sources8 sources cited

Years in industry
15 years

Bio

Rob Emrich is a serial entrepreneur whose career sits at the convergence of mobile advertising, location intelligence, and attention-based ad experiences. He is best known as a co-founder of Infillion, the company formed through the strategic combination of TrueX — the interactive, engagement-guaranteed ad platform — and Gimbal, the location and proximity intelligence platform he helped build into an industry standard. Infillion represents the culmination of Emrich's long-standing thesis that advertising should earn consumer attention rather than interrupt it, and that durable audience targeting must be grounded in first-party, consent-based data. Emrich's path to Infillion began with The Mobile Majority, a mobile programmatic advertising platform he founded that distinguished itself through sophisticated data-driven audience targeting at a time when mobile was still an emerging channel. The company's 2016 acquisition of Gimbal was a defining move, bringing geofencing, beacon technology, and rich location data capabilities under one roof and positioning the combined entity as a serious player in the location-powered advertising space. That foundation — first-party location data married to programmatic delivery — became the strategic backbone that would eventually power Infillion's audience targeting stack. As Executive Chairman, Emrich continues to guide Infillion's strategic direction through one of the industry's most disruptive periods: the deprecation of third-party cookies, the rise of privacy regulation, and growing advertiser demand for verified attention metrics. His influence in AdTech is that of a builder — someone who has repeatedly identified structural gaps in the mobile and location advertising ecosystem and constructed companies to fill them, with a consistent emphasis on consumer consent and measurable engagement over volume-based, interruptive formats.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Mobile AdvertisingLocation IntelligenceGeofencing and Proximity TargetingAttention-Based AdvertisingProgrammatic AdvertisingFirst-Party Data StrategyBeacon TechnologyPrivacy-Conscious Audience Targeting

Speaking topics

The future of attention-based advertisingLocation intelligence and privacy-first audience targetingBuilding AdTech companies in a cookieless worldMobile advertising innovation and programmatic evolutionConsent-based consumer engagement strategies

Recognition

Notable achievements

  • Founded The Mobile Majority, a mobile programmatic platform that grew to significant scale before acquiring Gimbal in 2016
  • Led the acquisition and scaling of Gimbal into a leading location and proximity intelligence platform used by major brands and agencies
  • Co-founded Infillion through the merger of TrueX and Gimbal, creating a combined attention and location advertising platform
  • Helped pioneer consent-based, engagement-guaranteed ad formats through Infillion's TrueX product line
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