Ross Benes
Ross Benes is a Senior Analyst at Insider Intelligence (eMarketer), where he produces research and analysis focused on programmatic advertising, connected TV, and digital advertising business models. He previously worked as a reporter covering advertising and media at Business Insider and Digiday, building deep expertise across the buy side, sell side, and ad tech ecosystem.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 10 years
Bio
Ross Benes is a Senior Analyst at Insider Intelligence (eMarketer), where he produces research and analysis focused on programmatic advertising, connected TV, and digital advertising business models. He previously worked as a reporter covering advertising and media at Business Insider and Digiday, building deep expertise across the buy side, sell side, and ad tech ecosystem.
Career
Reporter/Staff Writer
Digiday · 2016-2018
Reporter
Business Insider · 2018-2019
Expertise & education
Expertise
Education
- University of Nebraska-Lincoln
Speaking topics
Recognition
Notable achievements
- Authored multiple books exploring American media and culture, distinguishing himself among AdTech analysts as a published long-form author
- Produced widely cited eMarketer/Insider Intelligence forecasts on CTV ad spending and programmatic market sizing
- Regularly quoted in major outlets including The Wall Street Journal, The New York Times, and trade publications on digital advertising trends
Publications
- Insider Intelligence / eMarketer research reports on programmatic advertising and CTV
- Digiday (staff contributor)
- Author of 'The Porn Business' (University of Nebraska Press, 2018)