Ryan Fitzgerald
Ryan Fitzgerald is a co-founder of Net Conversion, a Florida-based digital marketing and analytics agency that has built a reputation for applying rigorous data science and measurement methodologies to paid media campaigns. Net Conversion works with clients across travel, hospitality, and other verticals, differentiating itself through a strong emphasis on incrementality testing, attribution modeling, and media mix analysis rather than surface-level performance metrics. Fitzgerald has been instrumental in building Net Conversion's culture of analytical depth, helping position the agency as a trusted partner for brands that want to move beyond last-click attribution and understand the true causal impact of their advertising spend. His work spans paid search, programmatic display, and cross-channel measurement, with a particular focus on helping clients navigate the evolving identity and measurement landscape as third-party cookies deprecate. Though not a widely profiled public figure in trade press, Fitzgerald represents a class of AdTech operators who drive meaningful industry progress at the agency level — translating complex measurement and data challenges into actionable strategies for mid-market and enterprise advertisers. His influence is primarily felt through client outcomes and the agency's growing reputation in performance marketing circles.
Last updated Sep 27, 2026 by ATDb automated enrichment · Connections updated Oct 20, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 12 years
Bio
Ryan Fitzgerald is a co-founder of Net Conversion, a Florida-based digital marketing and analytics agency that has built a reputation for applying rigorous data science and measurement methodologies to paid media campaigns. Net Conversion works with clients across travel, hospitality, and other verticals, differentiating itself through a strong emphasis on incrementality testing, attribution modeling, and media mix analysis rather than surface-level performance metrics. Fitzgerald has been instrumental in building Net Conversion's culture of analytical depth, helping position the agency as a trusted partner for brands that want to move beyond last-click attribution and understand the true causal impact of their advertising spend. His work spans paid search, programmatic display, and cross-channel measurement, with a particular focus on helping clients navigate the evolving identity and measurement landscape as third-party cookies deprecate. Though not a widely profiled public figure in trade press, Fitzgerald represents a class of AdTech operators who drive meaningful industry progress at the agency level — translating complex measurement and data challenges into actionable strategies for mid-market and enterprise advertisers. His influence is primarily felt through client outcomes and the agency's growing reputation in performance marketing circles.
Career
co-founder and CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Net Conversion, growing it into a recognized performance marketing agency serving travel, hospitality, and retail brands
- Built agency methodology around incrementality and causal measurement at a time when most agencies relied on last-click attribution