Sam Bloom

Sam Bloom is a publisher development leader at Raptive (formerly AdThrive), one of the largest ad management platforms serving independent content creators in the digital publishing ecosystem. As VP of Publisher Development, he focuses on building and scaling strategic partnerships with independent publishers, helping them navigate the complexities of programmatic advertising and unlock sustainable revenue growth through Raptive's platform capabilities. His work is central to Raptive's mission of empowering independent creators to compete effectively against large media conglomerates. Bloom's expertise sits at the intersection of publisher relations and programmatic technology, encompassing header bidding implementation, yield optimization, and audience monetization strategies. Raptive's network represents a significant share of premium independent publisher inventory, and his role in expanding and nurturing that publisher base positions him as a key figure in the independent creator economy's relationship with digital advertising infrastructure. Recognized within the AdTech community for his commitment to creator-first monetization models, Bloom reflects a broader industry movement toward giving independent publishers access to the same sophisticated ad tech tools historically available only to large media organizations. His focus on sustainable, data-driven revenue strategies has made him a trusted voice for publishers seeking to grow within an increasingly complex programmatic landscape.

• Leads publisher development strategy at Raptive, one of the largest independent publisher ad management networks in the United States
• Recognized for advancing creator-first monetization frameworks within the programmatic advertising ecosystem