Sam Khoury

Sam Khoury is the Chief Strategy Officer at Marketecture Media, the advertising industry education and media platform known for its in-depth explainers and analysis of the ad tech landscape. In this role, he helps shape the strategic direction of a company that has become a trusted resource for practitioners navigating programmatic advertising, streaming, and the broader media ecosystem. His perspective is informed by years of hands-on experience across some of the industry's most consequential platforms. Khoury's career spans key inflection points in digital and connected TV advertising. He held senior ad tech roles at T-Mobile Advertising, where he was involved in leveraging the carrier's first-party data assets for advertising solutions. That role gave him deep operational fluency in programmatic infrastructure, video monetization, and the intersection of telco and media. He also founded Cedar Consultants, demonstrating an entrepreneurial streak and advisory capacity within the industry. At Marketecture Media, Khoury has emerged as a thought leader on topics including streaming advertising dynamics, the evolving role of the consumer in shaping ad markets, and the strategic positioning of major ad tech players. He has been cited in industry coverage and featured as a podcast guest discussing how shifting consumer behavior is reshaping advertising models.

• Chief Strategy OfficerCurrent

  Marketecture Media · Since 2026

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