Sam Palmer
Sam Palmer serves as President of Chase Media Solutions, the commerce media platform launched by JPMorgan Chase that uses the bank's vast first-party spending data to enable brands to reach consumers with highly targeted offers and advertising. Chase Media Solutions represents one of the most significant entries by a major financial institution into the commerce media and retail media space, positioning JPMorgan Chase's transaction data — spanning tens of millions of customers — as a powerful advertising and marketing asset. Palmer leads the business as it competes in the rapidly growing commerce media sector alongside retail media networks from Amazon, Walmart, and others.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026
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Bio
Sam Palmer serves as President of Chase Media Solutions, the commerce media platform launched by JPMorgan Chase that uses the bank's vast first-party spending data to enable brands to reach consumers with highly targeted offers and advertising. Chase Media Solutions represents one of the most significant entries by a major financial institution into the commerce media and retail media space, positioning JPMorgan Chase's transaction data — spanning tens of millions of customers — as a powerful advertising and marketing asset. Palmer leads the business as it competes in the rapidly growing commerce media sector alongside retail media networks from Amazon, Walmart, and others.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads Chase Media Solutions, one of the first major bank-backed commerce media networks in the United States
- Positioned JPMorgan Chase's first-party transaction data as a competitive advertising asset in the commerce media landscape