Sam Sifton
Sam Sifton is a prominent journalist and food editor at The New York Times, best known for founding NYT Cooking and serving as its editor. He has been a central figure in digital food media, helping transform how millions of readers discover and engage with recipes online. His work sits at the intersection of journalism, food culture, and digital publishing rather than the AdTech industry. Sifton previously served as a restaurant critic and culture editor at The New York Times, and has authored several books on food and cooking. He is widely recognized for his accessible, enthusiastic writing style and his role in building one of the most successful digital subscription products in modern media.
Last updated Oct 13, 2026 by the ATDb Editorial Team
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Bio
Sam Sifton is a prominent journalist and food editor at The New York Times, best known for founding NYT Cooking and serving as its editor. He has been a central figure in digital food media, helping transform how millions of readers discover and engage with recipes online. His work sits at the intersection of journalism, food culture, and digital publishing rather than the AdTech industry. Sifton previously served as a restaurant critic and culture editor at The New York Times, and has authored several books on food and cooking. He is widely recognized for his accessible, enthusiastic writing style and his role in building one of the most successful digital subscription products in modern media.
Expertise & education
Education
- BA, Hobart and William Smith Colleges
Recognition
Notable achievements
- Founded and launched NYT Cooking, a major digital recipe platform
- Served as restaurant critic for The New York Times
Publications
- Thanksgiving: How to Cook It Well (2012)
- See You on Sunday: A Cookbook for Family and Friends (2018)