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Samantha Jacobson
VP, Partnerships at OpenAI
Advancing industry-wide identity solutions and data privacy standards in AdTech, recognized as a leading female executive shaping the future of addressability.
DealmakerLos Angeles, California, United States15+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Samantha Jacobson is VP, Partnerships at OpenAI. Previously, she served as Chief Revenue Officer and Senior Vice President at The Trade Desk (2018-2022), where she advanced UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies. She also served as Chief Strategy Officer at LiveRamp, positioning the company as a leading neutral identity and data connectivity infrastructure provider in AdTech.
Previous Roles
Chief Strategy Officer
The Trade Desk (2021-2024)
Chief Revenue Officer / Senior Vice President
The Trade Desk (2018-2022)
Chief Strategy Officer
LiveRamp (prior to 2018)
Expertise
UID 2.0Identity ResolutionProgrammatic AdvertisingData ConnectivityRevenue StrategyPartnershipsOpen Internet AdvertisingAdTech Infrastructure
Education
- Bachelor's Degree, University details not publicly confirmed
Notable Achievements
- Drove industry-wide adoption of UID 2.0 as a privacy-forward, open-internet alternative to third-party cookies during her tenure at The Trade Desk
- Positioned LiveRamp as a leading neutral identity and data connectivity infrastructure provider in AdTech as Chief Strategy Officer
- Joined OpenAI as VP, Partnerships, bridging the AdTech ecosystem with AI-driven platforms
Awards
AdExchanger Awards recognition (specific year not confirmed)Cynopsis Top Women in Media (specific year not confirmed)
Speaking Topics
The future of identity in a cookieless worldOpen internet vs. walled gardensData connectivity and interoperabilityAI and the future of advertising
Publications
- Contributed perspectives in AdExchanger and Digiday on identity resolution and the post-cookie transition
Connections