Scott Goodson
Scott Goodson is the founder and CEO of StrawberryFrog, the independent advertising and brand strategy agency he launched in Amsterdam in 1999 and later expanded to New York. He is best known for developing the concept of 'Movement Marketing,' a philosophy that positions brands as catalysts for cultural and social movements rather than mere product promoters. This approach has shaped campaigns for major clients including Jim Beam, Pampers, Mahindra, and SunTrust Banks. Goodson built StrawberryFrog into one of the most distinctive independent agencies in the world, attracting global clients by rejecting the traditional holding-company model in favor of a nimble, culturally driven creative approach. His agency's work has consistently focused on connecting brands to human purpose and broader societal shifts. He is also an author, having written 'Uprising: How to Build a Brand—and Change the World—By Sparking Cultural Movements,' published by McGraw-Hill, which articulates his Movement Marketing philosophy and has extended his influence as a thought leader in brand strategy and marketing.
Last updated Oct 26, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 30 years
Bio
Scott Goodson is the founder and CEO of StrawberryFrog, the independent advertising and brand strategy agency he launched in Amsterdam in 1999 and later expanded to New York. He is best known for developing the concept of 'Movement Marketing,' a philosophy that positions brands as catalysts for cultural and social movements rather than mere product promoters. This approach has shaped campaigns for major clients including Jim Beam, Pampers, Mahindra, and SunTrust Banks. Goodson built StrawberryFrog into one of the most distinctive independent agencies in the world, attracting global clients by rejecting the traditional holding-company model in favor of a nimble, culturally driven creative approach. His agency's work has consistently focused on connecting brands to human purpose and broader societal shifts. He is also an author, having written 'Uprising: How to Build a Brand—and Change the World—By Sparking Cultural Movements,' published by McGraw-Hill, which articulates his Movement Marketing philosophy and has extended his influence as a thought leader in brand strategy and marketing.
Career
EmployeeCurrent
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Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded StrawberryFrog in Amsterdam in 1999, growing it into a globally recognized independent agency
- Developed and popularized the 'Movement Marketing' framework adopted by major global brands
- Authored 'Uprising: How to Build a Brand—and Change the World—By Sparking Cultural Movements' (McGraw-Hill)
Publications
- Uprising: How to Build a Brand—and Change the World—By Sparking Cultural Movements (McGraw-Hill)