SG
Scott Greenstein
Operator
Scott Greenstein is President and Chief Content Officer of SiriusXM, leading programming, content strategy and advertising sales across its satellite radio and audio streaming platforms. He has been with the company for about 20 years.
Latest · SiriusXM Taps Paramount Pictures and Universal Alum Jenny Tartikoff as Head of Communications· Aug 6
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 22 years
Career
President and Chief Content OfficerCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Audio AdvertisingProgrammatic AudioFirst-Party Data StrategySubscription and Ad-Supported MonetizationContent Acquisition and LicensingPodcast AdvertisingStreaming Media MonetizationBrand Safety in Audio Environments
Education
- J.D., Law (specific institution not publicly confirmed)
- Undergraduate Degree (specific institution not publicly confirmed)
Speaking topics
The Future of Audio AdvertisingPremium Content as an Advertising DifferentiatorFirst-Party Data in a Cookieless WorldPodcast and Streaming MonetizationConvergence of Subscription and Ad-Supported Models
Recognition
Notable achievements
- Served as President and Chief Content Officer of SiriusXM for over two decades, overseeing growth to more than 30 million subscribers
- Negotiated landmark content deals with Howard Stern, Oprah Winfrey, and other major talent that defined SiriusXM's premium brand
- Helped integrate Pandora's advertising technology and inventory following the 2019 acquisition, creating one of the largest audio ad platforms in the US
- Oversaw SiriusXM's expansion into podcast advertising and streaming, broadening the company's addressable ad market significantly
Awards
Broadcasting & Cable Hall of Fame inductee (noted in industry coverage)Variety Entertainment Hall of Fame recognition (industry acknowledgment)
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