Sergio Amati
Sergio Amati is one of Italy's most prominent voices in digital advertising and internet economy governance, serving as General Manager of IAB Italia, the Italian chapter of the Interactive Advertising Bureau. In this role he leads the association's activities across digital advertising standards, market research, policy engagement and industry education, working with publishers, agencies, advertisers and technology platforms to develop a healthier and more transparent digital ecosystem in Italy. Amati has been a consistent advocate for data-driven advertising, brand safety, viewability standards and programmatic transparency within the Italian market. He has represented IAB Italia at major industry events and contributed to European-level discussions on digital advertising regulation and self-regulation, including matters related to GDPR compliance and the evolving cookieless landscape. Under his leadership, IAB Italia has grown its research output and convening role, including involvement in events such as Intersections, which brings together the broader Italian communications industry. He is widely regarded as a standards-setter and thought leader in Italy's digital media and advertising community.
Last updated Oct 26, 2026 by ATDb automated enrichment
AI-drafted from public sources3 sources cited
- Years in industry
- 15 years
Bio
Sergio Amati is one of Italy's most prominent voices in digital advertising and internet economy governance, serving as General Manager of IAB Italia, the Italian chapter of the Interactive Advertising Bureau. In this role he leads the association's activities across digital advertising standards, market research, policy engagement and industry education, working with publishers, agencies, advertisers and technology platforms to develop a healthier and more transparent digital ecosystem in Italy. Amati has been a consistent advocate for data-driven advertising, brand safety, viewability standards and programmatic transparency within the Italian market. He has represented IAB Italia at major industry events and contributed to European-level discussions on digital advertising regulation and self-regulation, including matters related to GDPR compliance and the evolving cookieless landscape. Under his leadership, IAB Italia has grown its research output and convening role, including involvement in events such as Intersections, which brings together the broader Italian communications industry. He is widely regarded as a standards-setter and thought leader in Italy's digital media and advertising community.
Career
General ManagerCurrent
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Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led IAB Italia as General Manager, expanding its research, standards and convening activities in the Italian digital advertising market
- Represented IAB Italia in European digital advertising policy and self-regulation discussions
- Contributed to the development and promotion of transparency and brand safety standards in Italy's programmatic ecosystem