Sergio Lopez

Sergio Lopez is the Global CEO of Omnicom Production.¹ The company is the newly formed content and production arm of Omnicom Group, and Lopez was brought in by group CEO John Wren with a mandate to reshape the role of production within the advertising ecosystem.² He came to the role with extensive senior leadership experience, having previously led Publicis Production globally and, before that, Craft Worldwide at McCann.² In his first year, he unified 70 production entities under a single global umbrella, established a new operating model, and embedded a culture combining creative excellence with strategic and technological innovation.² Under his leadership, Omnicom Production draws on talent from agencies including TBWA, AMV BBDO, and adam&eveDDB, positioning production as a strategic partner embedded early in the planning process alongside creative, media, and client teams.² Source 1: joingroops.com — Sergio Lopez on Leading Global Creative Teams Across ... Source 2: creative.salon — Sergio Lopez On Future of Advertising Production