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Sharona Sankar-King

Thought Leader

Sharona Sankar-King is a senior media executive at Havas Media Network, where she has built a reputation for integrating data-driven planning with culturally inclusive media strategies. Her work spans audience intelligence, programmatic media, and the development of equitable advertising frameworks that ensure diverse consumer segments are meaningfully reached and represented in media plans. Throughout her career, Sankar-King has been recognized as a voice for diversity and inclusion within the AdTech and media buying ecosystem, advocating for more representative media investment practices. She has worked across agency and brand-side contexts, developing expertise in audience segmentation, media strategy, and the application of data tools to optimize campaign performance while centering underrepresented communities. At Havas Media Network, she has taken on leadership responsibilities that bridge media planning, client strategy, and internal DEI initiatives, positioning her as both an operator and an advocate within one of the world's largest media agency networks. Her influence extends to industry conversations around multicultural marketing and the responsible use of data in targeting.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Chief Data & Product Officer, Havas Media Network North America
Based
New York, New York, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Sharona Sankar-King is a senior media executive at Havas Media Network, where she has built a reputation for integrating data-driven planning with culturally inclusive media strategies. Her work spans audience intelligence, programmatic media, and the development of equitable advertising frameworks that ensure diverse consumer segments are meaningfully reached and represented in media plans. Throughout her career, Sankar-King has been recognized as a voice for diversity and inclusion within the AdTech and media buying ecosystem, advocating for more representative media investment practices. She has worked across agency and brand-side contexts, developing expertise in audience segmentation, media strategy, and the application of data tools to optimize campaign performance while centering underrepresented communities. At Havas Media Network, she has taken on leadership responsibilities that bridge media planning, client strategy, and internal DEI initiatives, positioning her as both an operator and an advocate within one of the world's largest media agency networks. Her influence extends to industry conversations around multicultural marketing and the responsible use of data in targeting.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Multicultural MarketingAudience PlanningProgrammatic AdvertisingMedia StrategyData-Driven PlanningDiversity, Equity & Inclusion in MediaAudience SegmentationBrand Strategy

Speaking topics

Inclusive Media PlanningMulticultural Audience StrategyData and Diversity in AdvertisingEquitable Media Investment

Recognition

Notable achievements

  • Rose to SVP level at Havas Media Network, one of the world's largest media agency networks
  • Recognized as an advocate for inclusive media investment practices within the AdTech industry
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