Shez Iqbal
Shez Iqbal serves as Senior Director of Global App Monetisation at Assertive Yield, a leading yield intelligence and revenue optimisation platform for publishers. In this role, he is responsible for driving app monetisation strategy across global markets, helping publishers maximise revenue through programmatic advertising, header bidding, and advanced yield management techniques. Iqbal has built a career at the intersection of mobile app monetisation and programmatic advertising, working with publishers and supply-side platforms to optimise ad revenue. His expertise spans in-app bidding, mediation, and the technical and commercial frameworks that underpin modern app advertising ecosystems. Assertive Yield is known for its real-time analytics and yield optimisation tools, and Iqbal's role places him at the forefront of helping app publishers navigate an increasingly complex monetisation landscape. With a background that spans publisher-side and platform-side roles in the digital advertising industry, Iqbal brings both strategic and operational depth to app monetisation, advising on stack architecture, demand partner relationships, and revenue diversification strategies.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 10 years
Bio
Shez Iqbal serves as Senior Director of Global App Monetisation at Assertive Yield, a leading yield intelligence and revenue optimisation platform for publishers. In this role, he is responsible for driving app monetisation strategy across global markets, helping publishers maximise revenue through programmatic advertising, header bidding, and advanced yield management techniques. Iqbal has built a career at the intersection of mobile app monetisation and programmatic advertising, working with publishers and supply-side platforms to optimise ad revenue. His expertise spans in-app bidding, mediation, and the technical and commercial frameworks that underpin modern app advertising ecosystems. Assertive Yield is known for its real-time analytics and yield optimisation tools, and Iqbal's role places him at the forefront of helping app publishers navigate an increasingly complex monetisation landscape. With a background that spans publisher-side and platform-side roles in the digital advertising industry, Iqbal brings both strategic and operational depth to app monetisation, advising on stack architecture, demand partner relationships, and revenue diversification strategies.
Career
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Expertise & education
Expertise
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Recognition
Notable achievements
- Appointed Senior Director of Global App Monetisation at Assertive Yield, overseeing publisher monetisation strategy across international markets
- Developed expertise in in-app bidding and mediation frameworks to help publishers maximise yield