Sofia Hernandez
Sofia Hernandez is one of the most prominent marketing leaders in social media advertising, known for championing TikTok's business-facing brand and helping establish the platform as a must-buy for marketers globally. As Global Head of Business Marketing and Partnerships at TikTok, she leads the team responsible for articulating TikTok's advertising proposition to brands and agencies, overseeing initiatives that demonstrate the platform's creative and commercial effectiveness. Before joining TikTok, Hernandez held senior marketing roles at Facebook, where she developed deep expertise in social media marketing strategy and brand-to-consumer storytelling. Her career has been defined by her ability to translate complex platform capabilities into compelling narratives for the marketing and advertising community. Hernandez is widely recognized in the advertising industry for elevating TikTok's credibility with CMOs and agency partners, particularly through thought leadership around creativity-led marketing and the role of entertainment in brand building. She is a frequent voice at major industry events, advocating for authentic, culture-driven advertising approaches.
Last updated Oct 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Sofia Hernandez is one of the most prominent marketing leaders in social media advertising, known for championing TikTok's business-facing brand and helping establish the platform as a must-buy for marketers globally. As Global Head of Business Marketing and Partnerships at TikTok, she leads the team responsible for articulating TikTok's advertising proposition to brands and agencies, overseeing initiatives that demonstrate the platform's creative and commercial effectiveness. Before joining TikTok, Hernandez held senior marketing roles at Facebook, where she developed deep expertise in social media marketing strategy and brand-to-consumer storytelling. Her career has been defined by her ability to translate complex platform capabilities into compelling narratives for the marketing and advertising community. Hernandez is widely recognized in the advertising industry for elevating TikTok's credibility with CMOs and agency partners, particularly through thought leadership around creativity-led marketing and the role of entertainment in brand building. She is a frequent voice at major industry events, advocating for authentic, culture-driven advertising approaches.