Sonia Carreno
Sonia Carreno is a seasoned digital advertising and media executive who has been named CEO-elect of IAB Europe, the leading trade association representing the digital advertising and marketing ecosystem across Europe. Her appointment signals a continued focus on policy, standards, and industry collaboration at a critical time for digital advertising in Europe, particularly around privacy regulation, the deprecation of third-party cookies, and the ongoing evolution of programmatic advertising frameworks such as the Transparency and Consent Framework (TCF). Carreno brings extensive experience from her leadership roles within the IAB ecosystem in Canada, where she served as President of IAB Canada for a number of years. In that capacity, she was a prominent voice on digital advertising standards, data privacy, and industry education, helping to align Canadian market practices with global frameworks and advocating for responsible digital advertising growth. Her tenure at IAB Canada established her as a respected figure in the international IAB network. With deep expertise in digital media policy, industry standards, and stakeholder engagement, Carreno is well positioned to navigate IAB Europe through a complex regulatory landscape shaped by GDPR, the Digital Markets Act, and evolving consent mechanisms. Her cross-border experience and familiarity with both industry operations and regulatory dialogue make her a significant appointment for the European digital advertising community.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 25, 2026
AI-drafted from public sources5 sources cited
- Years in industry
- 15 years
Bio
Sonia Carreno is a seasoned digital advertising and media executive who has been named CEO-elect of IAB Europe, the leading trade association representing the digital advertising and marketing ecosystem across Europe. Her appointment signals a continued focus on policy, standards, and industry collaboration at a critical time for digital advertising in Europe, particularly around privacy regulation, the deprecation of third-party cookies, and the ongoing evolution of programmatic advertising frameworks such as the Transparency and Consent Framework (TCF). Carreno brings extensive experience from her leadership roles within the IAB ecosystem in Canada, where she served as President of IAB Canada for a number of years. In that capacity, she was a prominent voice on digital advertising standards, data privacy, and industry education, helping to align Canadian market practices with global frameworks and advocating for responsible digital advertising growth. Her tenure at IAB Canada established her as a respected figure in the international IAB network. With deep expertise in digital media policy, industry standards, and stakeholder engagement, Carreno is well positioned to navigate IAB Europe through a complex regulatory landscape shaped by GDPR, the Digital Markets Act, and evolving consent mechanisms. Her cross-border experience and familiarity with both industry operations and regulatory dialogue make her a significant appointment for the European digital advertising community.
Career
PresidentCurrent
CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Named CEO-elect of IAB Europe, the leading European digital advertising trade body
- Led IAB Canada as President for over a decade, driving digital advertising standards and policy in the Canadian market
- Championed alignment of Canadian digital advertising practices with global IAB frameworks and privacy regulations