Srishti Gupta

Srishti Gupta is a senior product leader at the intersection of traditional and digital advertising, serving as Chief Product Officer at Mediaocean — one of the most foundational platforms in the global advertising ecosystem. In her role, she oversees product strategy and execution for a system that processes hundreds of billions of dollars in annual media spend, serving major agencies and brands managing complex omnichannel campaigns across linear TV, digital, and programmatic channels. Her work is central to modernizing advertising operations workflows at enterprise scale. Gupta has built her career at the convergence of media technology and product management, developing deep expertise in how large-scale advertising platforms must evolve to accommodate the blurring lines between traditional broadcast buying and programmatic digital execution. At Mediaocean, she has been instrumental in guiding the platform's evolution to support converged TV buying, automation of media workflows, and integration with the broader AdTech ecosystem including DSPs, SSPs, and measurement providers. Her influence in AdTech stems from her operator-level understanding of the complexity agencies and brands face when managing media at scale — from reconciliation and billing to campaign trafficking and reporting. She represents a generation of product leaders who are reshaping legacy infrastructure to meet the demands of modern, data-driven advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment