Stefano Sala

Stefano Sala is the Chief Executive Officer of MFE Advertising, the advertising sales house of MediaForEurope (MFE), the pan-European broadcasting group controlled by the Berlusconi family. In this role, he oversees the commercial and advertising revenue operations for MFE's television networks, which include Mediaset Italia and Mediaset España, making him a central figure in European broadcast advertising. MFE Advertising is one of the largest television advertising sales organizations in Europe, and Sala's leadership is pivotal in shaping how the group monetizes its extensive broadcast inventory across two major markets. Sala has spent the bulk of his career within the Mediaset ecosystem, rising through commercial and advertising roles to reach the top of the group's advertising operations. His tenure reflects deep expertise in television advertising sales, media planning, and the evolving dynamics of broadcast versus digital advertising in Southern Europe. He has been instrumental in navigating the structural shifts in the TV advertising market, including the integration of digital and addressable TV offerings into MFE's commercial proposition. As CEO of MFE Advertising, Sala represents the group in dealings with major advertisers and media agencies across Italy and Spain, and plays a strategic role in the broader MFE ambition to build a pan-European commercial television platform. His position places him among the most senior advertising executives in European broadcast media.

Last updated Oct 6, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026