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Suzie Cardwell

Standards Setter

Suzie Cardwell is a senior digital advertising executive at Nine Entertainment and the Chair of IAB Australia, the industry body representing the digital advertising ecosystem in Australia. Her appointment as Chair placed her at the centre of industry governance, standards-setting and advocacy for digital advertising in the Australian market. At Nine, Cardwell has held a senior role focused on digital revenue and advertising solutions, working across the company's broad portfolio of digital assets. Her dual position — operating within one of Australia's largest media companies while chairing the peak digital advertising body — reflects her standing as a trusted and influential figure across both the buy and sell sides of the industry. Through her IAB Australia chairship, Cardwell is involved in shaping policy, measurement standards and best practices for digital advertising in Australia, engaging with publishers, agencies, advertisers and technology platforms.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Chair
Based
Sydney, New South Wales, Australia
Boards
1
Connections
1

AI-drafted from public sources3 sources cited

Years in industry
15 years

Bio

Suzie Cardwell is a senior digital advertising executive at Nine Entertainment and the Chair of IAB Australia, the industry body representing the digital advertising ecosystem in Australia. Her appointment as Chair placed her at the centre of industry governance, standards-setting and advocacy for digital advertising in the Australian market. At Nine, Cardwell has held a senior role focused on digital revenue and advertising solutions, working across the company's broad portfolio of digital assets. Her dual position — operating within one of Australia's largest media companies while chairing the peak digital advertising body — reflects her standing as a trusted and influential figure across both the buy and sell sides of the industry. Through her IAB Australia chairship, Cardwell is involved in shaping policy, measurement standards and best practices for digital advertising in Australia, engaging with publishers, agencies, advertisers and technology platforms.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingDigital MediaIndustry GovernanceAdvertising StandardsDigital RevenuePublisher StrategyMedia Industry Advocacy

Speaking topics

Digital advertising standardsAustralian digital media landscapeIndustry governance and best practice

Recognition

Notable achievements

  • Appointed Chair of IAB Australia, representing the peak body for digital advertising in Australia
  • Senior digital advertising leadership role at Nine Entertainment, one of Australia's largest media companies
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