Tamara Gaffney

Tamara Gaffney is a seasoned AdTech research and analytics leader known for translating complex mobile and digital advertising data into actionable market intelligence. At Digital Turbine, she heads research efforts for a platform that sits at the intersection of app discovery, on-device media, and mobile growth advertising — giving her a front-row seat to shifts in how consumers discover and engage with apps across connected devices. Her career trajectory spans some of the most data-rich platforms in digital advertising. At Adobe, she contributed to digital marketing intelligence and measurement insights, while her time at Quantcast deepened her expertise in audience measurement and programmatic data. These roles collectively gave her a cross-platform perspective that is relatively rare — spanning web, mobile, and connected device ecosystems. Gaffney is recognized in the mobile advertising community for her research on app install advertising trends, mobile attribution, and the evolving connected device landscape. She has been a visible voice at industry events and through published research, helping advertisers and publishers understand the data signals that drive mobile growth strategies.

• Led research and market intelligence function at Digital Turbine, a leading mobile growth and on-device advertising platform
• Built cross-platform measurement expertise spanning web analytics (Adobe), audience measurement (Quantcast), and mobile/on-device advertising (Digital Turbine)

• Mobile advertising and app discovery research reports published via Digital Turbine