Terence Sheridan

Terence Sheridan is an advertising technology professional currently based at JustWatch, the global streaming guide and entertainment data platform, where he works at the intersection of streaming audience intelligence and programmatic advertising. His role involves leveraging JustWatch's unique first-party viewership and content discovery data to build advertising products and partnerships that connect brands with highly engaged streaming audiences across connected TV and digital channels. Sheridan's career has spanned multiple facets of the AdTech ecosystem, including programmatic advertising, audience monetization, and media strategy. His experience reflects a broader industry shift toward data-driven, audience-first advertising models, particularly as streaming and CTV have become dominant forces reshaping how advertisers reach consumers. With a foundation in digital media and advertising operations, Sheridan has developed expertise in translating complex data assets into actionable advertising solutions. His work at JustWatch positions him within one of the more distinctive data plays in the streaming era, where content discovery behavior offers a differentiated signal for advertisers seeking to understand and reach entertainment-focused audiences.

• Built advertising products leveraging JustWatch's unique streaming content discovery data
• Contributed to JustWatch's expansion as an advertising intelligence platform in the CTV/streaming space